Welcome!
I’m Iulia Ivan and I support leaders and entrepreneurs to transform their teams and businesses from difficult to easy.
I provide them with clear change plans, support in their implementation, and accompany them on the path to forming teams with which they bring their business vision to life simply, quickly, and easily.
How do I do this?
I help them become entrepreneurs align with their values, and leave their mark on this world without stress and with compassion for their fellow human beings.

Hi, I’m Iulia Ivan
Transformation Consultant and Leadership Mentor

Who AM i
15+ years of experience
Stats
Trust the Numbers
Numbers and data have always made sense to me. I believe they are the best way to track progress in business, in achieving goals, and even in life.
I loved one of Jeff Bezos’s leadership rules and I have adopted it in my career:
“In God we trust, everyone else must bring data.”
Business Consulting
Leadership Mentoring
Business Growth
Nationalities
Team
Meet your mentor
Throughout my career, I have experienced a lot of stress, and the leaders, the entrepreneurs that I had the honor of learning from, were just as stressed. But since I started studying psychology, to understand how we function, what helps us, how we can make changes in a healthy way, I started doing different things.
I learned to work more easily. That is why I decided to pass on what I learned, also obtaining a certification in Spain to mentor entrepreneurs.
The area of transformation consulting and change management came naturally to me, especially since I discovered two strengths: I immediately notice where a business is stuck and then I like to arrange everything so that whoever comes to run that business has clarity on the numbers, processes, procedures and organizational culture.
I strongly believe that a business can be easy to run and scale when there is a well-established system, with a clear plan and a strong team.
Then any change comes with a dose of resistance, that’s why a change plan combined with a communication plan makes the difference between a loss-making change and a profitable one.

I just finished a mentoring session with Iulia, and I can say that it brought a lot of clarity to my business, both in terms of action and mindset. Thank you very much, Iulia. I highly recommend you!
Iulia is an added value for any company. The level of dedication to bringing transformation with ease and melting the resistance we all encounter in the face of change far exceeded my expectations. In addition, her patience and knowledge in psychology were of great help in supporting us to build a strong team. I highly recommend Iulia for digital transformations and innovation implementation.


Why Work With Me — And What’s in It for You
If you’re in a leadership role — or on your way there — you already know this: success today isn’t just about strategy, systems, or hitting targets. It’s about knowing how to lead people, manage pressure, adapt fast, and still stay grounded in who you are.
That’s where I come in.
With over 15 years of experience in business transformation — starting in sales and expanding into finance, operations, marketing, and senior management — I’ve worked in high-pressure roles, from Branch Manager to Vice President in one of Europe’s largest banks.
I’ve led teams, scaled impact, and navigated both growth and crisis.
But what truly makes the difference isn’t just experience. It’s perspective.
Because I’ve also studied the mind behind performance.
I hold certifications in neurolinguistic programming, personal development, mindset, and leadership.
I’ve returned to university to study psychology and trained as an ANC-certified trainer.
I’ve worked with professionals from corporate to entrepreneurial settings — both men and women — helping them break through blocks, manage stress, communicate with impact, and lead from a place of clarity and alignment.
So what’s in it for you?
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Tools to strengthen your emotional resilience and mental clarity
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Support in developing your own authentic leadership style, not a copied model
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Practical methods to lead teams, manage conflict, and communicate effectively
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Techniques for rewriting limiting beliefs and self-sabotaging patterns
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A trusted guide who understands both business reality and the psychology behind performance
Since 2019, I’ve mentored leaders across industries — and yes, I’ve written a book (“How to Thrive as a Woman Leader in a Still Patriarchal Society”) based on my work with women.
You can order the book here:
But the principles apply universally: we all navigate systems, pressures, and inner doubts. My role is to help you lead through them — with more clarity, more presence, and more impact.

This isn’t therapy.